The Google Culture Essay -- Business Management

IntroductionGoogle was created in 1998 due to the need for a more efficient Search Engine. Actually Google is i of the most successful internet based companies since the booming of dotcoms in the late 1990s and remains a leader. This success is based on its great organisational practices and nerve center competencies. Googles success is not only in its technology and the functionality of its product its also in its aggressive ability to get profits innovating, which is hypercritical to their workforce because it operates in a global market. Through innovations, Google has expanded its services and features. Google today is no longer a search engine company precisely a web computing Applications Company. This innovative capability, the integrated process and a supportive culture creates the actual sustainable competitive advantage of Google.The focus of this get wind will be on that very culture that has allowed Google to become the giant it is today. From a garage start up to a company earning billions in revenue, Google has managed to contain its charm. Google offers the perfect environment for its workforce where communication, respect and freedom are the reigning principles. The company is well known for its informal organization and flexible schedule, however theres a lot more to what is seen on the surface, as we delve into the inner make up of the Google Culture.The Google Culture Googles corporate culture is based on a mo of principles that lay in the foundation of the companys success. First of all, members of the Google workplace are seen as equals. Of course for organizational purposes there are managers and those they manage, but this doesnt create any openhearted of barriers as communication flows swiftly back and forth and... ...e and the effort of staying true to important value that lie at the heart of the organization, Google should be able to give-up the ghost forward with as much grace as it has done in the past. Googlers are at the end of the day what drives the company along, thus keeping a strong and united workforce would be integral elements for Google to maintain its focus on. Its of utmost importance for the company to carefully manage its overseas offices, in coiffe to avoid an internal breakup due to the diversity between them. This should be taken care of by communicating a clear set of values that are present in any culture across the world. This basis of the corporate culture would thus be a linking element despite racial differences.Works Citedhttp//www.google.com/intl/en/corporate/http//www.davechaffey.com/E-commerce-Internet-marketing-case-studies/Google-case-study/